Strategic Managment Assignment Essay Example

Strategic Managment Assignment Essay IS AN INCENTIVE PROGRAM APPROPRIATE? EXPLAIN YOUR POSITION? Answer: looking at the current scenario, incentive program is very appropriate. This is because, it help the employer to identify the various factors like motivation, skills, recognition, etc. for an employee. Incentive program can also be used to counter failure in the organizations i. e. failure in meeting targets, poor behavior, or performance 2) IF SO, SHOULD THERE BE ONE, TWO OR SEVERAL PLANS? Answer: There should be several incentives programs like point program, employee incentives (which can be used to increase employee moral), sales incentives (which can be used to drive sales and reduce costs and increase profits). The other kinds of incentives can be group incentives. This is because here, they have to work in groups. 3) WHO SHOULD BE INCLUDED? Answer: For the incentive program, all the groups and individuals (employees, line managers and low line workers) should be included. 4) WHAT SHOULD BE THE BASIS FOR INCENTIVE PAYMENT? Answer:   performance  appraisal, managers judgment, etc. ) WHAT KIND OF INCENTIVES SHOULD BE INCLUDED? Answer: The various incentives that should be included here are gain sharing and profit sharing incentives. The other incentives can be like cash rewards, percentage increase in base pay, and other non-cash prizes. EXERCISE 11. 1 1) WHAT WERE THE KEY VARIABLES YOU CONSIDER IN YOUR SELECTION OF AN INDIVIDUAL OR GROUP BASED PFP SYSTEM? We will write a custom essay sample on Strategic Managment Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Managment Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Managment Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Answer: The various variables that should be considered are as follows: a)workers values outcomes(money, prizes) b) Outcome is valued relative to other rewards. c) Desired performance must be measurable. d) Workers must be able to control rate of output or quality. ) Workers must be capable of increasing output or quality. f) Workers must believe that capability to increase exists. g) Workers must believe that increased output will result in receiving a reward. h) Size of reward must be sufficient to stimulate increased effort. i) Performance measures must be compatible with strategic goals for short and long term. 3) WHAT CIRCUMSTANCES WOULD LEAD YOU TO CONCLUDE THAT A PFP SYSTEM WOULD NOT BE IN THE BEST INTEREST OF THE ORGANIZATION? Answer: The various circumstances that would lead to failure of a PFP system would be as follows: a) Poor perceived connection between performance and pay ) The level of performance-based pay is too low relative to base pay. The cost of more highly moti vating programs may be prohibitive. c) Lack of objective, countable results for most jobs, requiring the use of performance ratings. d) Faulty performance appraisal system, with poor cooperation for managers, leniency bias in the appraisal, and resistance to change. e) Union resistance to such system and to change in general. f) Poor connection between PFP outcomes and corporate performance measures.

Movie Analysis - Charlie Chaplins Modern Times essays

Movie Analysis - Charlie Chaplin's Modern Times essays In Modern Times Charlie Chaplin's character is the quintessential walker." His home is the public places of the city .In this sense he could be easily compared to Walter Benjamin's Flaneur. However his role as a working class laborer, searching for money, food and shelter denies him the freedom of the flaneur and sets him apart from him. The flaneur is essentially a middle class romantic. A person who is enchanted by the teeming crowds of the city, while still possessing the economic privilege to stand outside of it looking in. Chaplin's character is a proletarian, a man defined by his labour in much the same way as a machine. He is a commodity. His dual role of Flaneur and proletarian are represented in his directorial choice of images and dialogue as well as the unique physical style of his little tramp." He walks the streets in search of, not cheap thrills or idle entertainment, like the typical flaneur. Instead he seeks a job that will give definition to his rootless existence. In Walter Benjamin's essay The Flaneur the author suggests that the first literary endeavor of this new species of city dweller was panorama literature or physiologies. In these texts different classes, creeds and breeds of the new and unfamiliar Industrial Age were simplified into differing groups of innocuous caricatures. Benjamin suggests that there were quite weighty motives for this style of anthropology. Someone who sees without hearing is much more uneasy than someone who hears without seeing. In the new city strangers were suddenly thrust together. The most extreme example of this being the new technologies of transportation. On buses and trains people were forced to look at these threatening strangers for long minutes or even hours. It was comforting to be able to view these people as harmless oddballs. Its only fitting then that Chaplins ...

Christian Ethics Essay Sample

Christian Ethics Essay Sample Christian Ethics Essay In our day to day activities, we always strive to meet and satisfy our needs and wants. To many, our opinions come fast but to others, it’s vice versa. Many people fear being judged by the society at large due to their prestige while others care less about what people say about them. Every society has its standards and acting against such often warrants ridicule. What people fail to realize is that harsh judgment in the society can lead to dire casualties such as loss of lives due to depression and peer pressure. That said, people also ought to live lives that are purposeful to them since the society is not responsible for what happens to them. Biblically, we ought to live a life that is pleasing to God more so since He is the giver of life. In a Christian perception, moral principles can help us greatly in living such a life. Unambiguously, Christian ethics helps a lot in trying to solve our life situations. The Bible is also an important entity which is a key in helping us to grow morally. Utter use of the moral values found in the Bible helps a lot in sorting out our life issues. The Bible states that faith without action is dead. We ought to show God that we have faith in Him and that we trust Him with our lives. Mere practice of showing that you have faith is not that pleasing in the eyes of God but one ought to practice the morals being communicated. Violence erupts in many societies but it is our key responsibility to ensure that peace prevails. We must fight against all odds to live together in harmony. We should always be willing to offer a listening heart to our fellow society members. The Bible teaches us to always treat our neighbors how we expect them to treat us. We should also love our neighbors as much as we love ourselves, but majorly we should love God most. Such a command is quite influential especially to Christians who are, therefore, expected to love and put others before them. Many people do not know what the word of God says. Christians should share the word of God with those who have lost hope in life, those who lead a life that is not pleasing to God and those who choose to be pressured by the pleasures of the world. Ethically, God is pleased when His word is spread all over and more souls come to Him. Introducing new souls to the church also helps in making them understand the word much better. Abiding by the church laws morally is also a major virtue of Christian ethics. By winning souls for God, Christians learn to be servants which is also a command and one of the moral principles of being a Christian. Christians are also expected to abstain from drugs or any other thing that may tempt them to act in evil. The abuse of drugs and falling into temptations does lead to major casualties. The Bible calls our bodies are the temples of the Holy Spirit. Using drugs interferes with our being pure and as Christians we ought to teach ourselves and others to practice self control. Abstaining from drugs and temptations makes us not sin before God. At times it is hard to do so but through consistent prayers, we can ask God to step in and give u strength to overcome the temptation to sin. Knowledge of the scripture is an important virtue of Christian ethics. People are usually undecided on whether what they are doing is right or wrong. Some people end up doing the wrong thing due to lack of knowledge of what is expected. However, Christians need to immerse themselves deeply in the Bible and understand what God expects of them. In conclusion, Christian ethics is relevant today because it fills a void that no material moral system can manage to fill satisfactorily. Christian ethics helps us learn how important is God and how important are His word and His creations.

Advance Directives Essay Example | Topics and Well Written Essays - 250 words

Advance Directives - Essay Example End-of-life wishes are not common among many people. This is because individuals allow life to take its natural course. In the process, aggressive care is provided until life is lost, whether or not the illness is terminal. Moreover, many people fail to draft a living will citing ethical concerns in the society. For others, executing advance directives is deemed to conflict with the essence of medicine. As a result, majority of people shun advance directives. In order to complete an advance directive, it is important for people to know what it takes or entails to make an end-of-life decision (Understanding Advance Directives). More people will complete advance directives following a vibrant awareness creation. Without awareness, people will continue to shun advance directives. On the same note, understanding the complexities surrounding a terminal illness is critical. Costs keep accumulating as the patient nears death every day that passes. It is, therefore, important for people to understand the ethics, rights, and benefits associated with end-of-life

North Miami Council Meeting Essay Example | Topics and Well Written Essays - 1250 words

North Miami Council Meeting - Essay Example In this report, the meeting I attended was held in Miami city. The city council government organized the meeting among another stakeholder of the regional government. The meeting majorly put more emphasis and addressed some of the major problems affecting its citizens. The meeting was conducted on Tuesday 9th June 2015 in the evening exactly 7.00. as it is the order of every meeting, a role call was briefly performed to ascertain the members who were present and those who are not. The list of those who were absent with apology was noted and at the same time those without apology (Burrill, 1962). Pledge of allegiance by detective Rocio, who works with North Miami police, was conducted, and after that Pastor Gregory Toussaint, who led the tabernacle of glory, put members through invocation. Oath of office administration was the section that carried more attention of the meeting. Dr. Dorothy Bndross Mindingall assisted by the school board manager in District 2 conducted it. Other events preceded this main event. The order of the business has a breakdown of subsections. These subsections were additions and deletions, amendments and deferrals (Burrill, 1962). The meeting had more issues that were to be discussed. Among the questions comprised in the order of the business, individual presentations, city events, hurricane preparedness and consent agenda. The questions that the officials put more emphasis and discussed are the certification and of the results that were returned during the runoff election process. Pursue of this was retrieved from the previous meeting that was held at the same venue. As a council, they proposed the purchase of the order one of new transit to issue in by the police department at the agreed cost. Equipment that was brought up was scheduled to be purchased separately by the council for enforcing the law (Burrill, 1962). Another proposal that was passed

Illiteracy in America Essay -- Education Reading Writing Essays

Illiteracy in America Walking into a class room full of seniors, one might not suspect that some of the students can not read above a third grade reading level (Mcmaster). In fact one million teenagers from the ages of 12 and 17 do not have the reading ability of a third grader. Literacy among American people is important because it affects our economy greatly. Not only that but it also affects the lives of the American population. Illiteracy is a large problem within the United States that can be reasonably solved using different tactics. Illiteracy is detrimental to any society. First people must know what it is before the problem can be fixed. Illiteracy can be defined as the inability to read or write. Lately illiteracy has been moved up to the ability to comprehend what one reads or writes. There are 40 to 44 million adults alone in the United States that do not have the ability to comprehend words that they are reading. This is an enormous problem that can lead to even more devastating effects. Another step before solving the problem is that one must also know the roots of it. One of the many sources of illiteracy is right in the home. Many parents do not take the time to read to their children when they are at an early age. This introduces them to phonics and reading. It has been proven that children who have had their parents read to them have been known to have higher literary abilities (Sachwitz). Children who start learning about reading at an early age have a head start when they begin to have formal education. This leads to better acceptance of received material which in turn helps for a much better education. Another problem was a program inserted into the schooling system called the â€Å"Who... ...r America to live in. Literacy is a catastrophic problem around the world. With the information age coming in at blazing speeds, literacy is needed among every one in the nation. To solve literacy’s problems must effectively the United States must go the roots of where illiteracy begins. When this starts to happen nation wide, all able will be able to have the ability to read. How else would a nation survive in a literate world with out being literate itself? Works Cited Mcmaster, Scott. â€Å"Illiteracy†. http://bvsd.k12.co.us/schools/cent/Newspaper/dec97/p7/stories/mcmaster.html. December 1997 Roberts, Larry. â€Å"Illiteracy on the Rise in America†. http://www.wsws.org/news/1998/oct1998 /ill-o14.shtml. October 1998. Sachwitz, Jennifer. â€Å"Illiteracy in America: Past, Present, and Future†. http://www.uah.edu/colleges/liberal/education/S1998/jen.html. 1998

Outlook of Domestic and International Tourism in the Philippines

1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinat ions.Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan.Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013.He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines.Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines' associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Mari anne Hontiveros, â€Å"Our choice of Clark underlines the airline's commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger's chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to compete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market's 15. 5 million passengers and about 30% of international's 12. 5 million flew budget airlines in January-to-September.Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago's 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or par tners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost efficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region.Avelino Zapanta, SEAIR's President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibr e local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com.Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR's extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways' strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the country by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan.Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc.In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year.With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Signifi cant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights.The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it Outlook of Domestic and International Tourism in the Philippines 1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinat ions.Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan.Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013.He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines.Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines' associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Mari anne Hontiveros, â€Å"Our choice of Clark underlines the airline's commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger's chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to compete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market's 15. 5 million passengers and about 30% of international's 12. 5 million flew budget airlines in January-to-September.Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago's 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or par tners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost efficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region.Avelino Zapanta, SEAIR's President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibr e local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com.Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR's extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways' strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the country by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan.Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc.In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year.With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Signifi cant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights.The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it